PR 

Results. That's what you want. I write punchy press and news releases that get you the right media coverage. And while the press release is a central PR tool there are lots of ways to get your story out there. Apart from magazines, newspapers, TV and radio successful PR may be created through social media, blogging, podcasts or an imaginative postal campaign. 

Advertising says: 'We're great!' With PR, the message received is: 'I hear you're great.' Which do you think carries most clout? Yep, it's the latter. 

Copywriting   

Credible content that informs and entertains. Ditch the boring brochure-like copy and explore new ways to tell your story. Words for websites, articles, newsletter text, case studies, covering letters and blog posts. Your words will flow, have real spark, while maintaining an authoritative tone, and your message will come across exactly as you want it to. Don't spoil your image or first-rate idea with shoddy text. Get that professional editorial edge. 

Editing 

Editing words is THE key to great text whether that's for a book, report, website, blog, business plan or pitch, brochure, leaflet, letter or essay.  I will ensure that every word works and earns its place. I zap grammatical errors, ambiguities, clumsy sentences and poor word choices, check that your words don't contravene libel laws and make your writing 'voice' sparkle. Your style will be consistent and your words will read easily and naturally. 

Proofreading - Judith Coyle Editorial with Cronshaw Editing

Our high quality business, literary and academic proofreading services give your words that essential professional check before they go to print or you press the 'send' icon. Proofing your own work is hard. You need an experienced proofreader. See the Proofreading page for more details. 

Newsletters and Newsroom Creation 

I'll help you garner more sales or leads by publicising your own stories and achievements via your website or newsletter. People increasingly get their news from sources other than print and radio/television. Websites, review sites, blogs, social media and podcasts rule!