PR 

Punchy press and news releases that get results. While the press release is a central PR tool there are lots of ways to get your story out there these days. Apart from magazines, newspapers, TV and radio successful PR may be created through social media, blogging, podcasts or an imaginative postal campaign. 

Advertising says: 'We're great!' With PR, the message received is: 'I hear you're great.' Which do you think carries most clout? Yep, it's the latter. 

Copywriting   

Credible content that informs and entertains. Ditch the boring brochure-like copy and explore new ways to tell your story. Words for websites, articles, newsletter text, case studies, covering letters and blog posts. Your words will flow, have real spark ('personality') while maintaining an authoritative tone, and your message will come across exactly as you want it to. Don't spoil your image or first-rate idea with shoddy text. Get that professional editorial edge. 

Newsroom Creation 

Today people increasingly get their news and entertainment from sources other than print and radio/television. Websites, review sites, blogs, social media and podcasts rule. This gives you, as a business, more power. I'll help you create a newsroom for your website to publicise your own stories directly to consumers. 

Editing 

Editing is THE key to great text whether that's for a book, report, website, blog, business plan or pitch, brochure, leaflet, letter or essay.  I will ensure that every word works and earns its place. I zap grammatical errors, ambiguities, clumsy sentences and poor word choices, check that your words don't contravene libel laws and make your writing 'voice' sparkle. Your style will be consistent and your words will read easily and naturally. 

Proofreading 

Giving your words that essential once-over before they go to print or you press the 'send' icon. Proofing your own work is hard. You need an experienced proofreader to give your words that final polish.  Colleague Sue Becker provides a respected Academic Proofreading service for students.