Raising Your Profile Word by Word
You use words every day but are you using them powerfully, accurately or effectively? Is your message heard?I'm Judith Coyle, copywriter, editor and PR person. I provide personalised, affordable PR and targeted editorial services for small businesses, sole traders, authors, artists and charities. My aim: to help you secure more enquiries, clients and opportunities.PR: I write strong, newsy press releases that are tailored to local and regional print, broadcast and digital media (and national ones, if appropriate) – and I have good contacts. Media often use my press releases word-for-word.
I can also counter any negative publicity you've had elsewhere.Editorial: I ensure that your copy is tight and that words flow and are persuasive. I zap grammatical and typographical errors and clear up ambiguities. I check that your words don't contravene libel laws. I make your writing 'voice' sparkle.SERVICES:
- Press releases editors long to use, giving you much-needed publicity.
- Copywriting for websites, articles, newsletters, case studies, blog posts.
- Copyediting and subediting: either a light touch or in-depth/structural editing.
- Proofreading to correct typos, grammar and spelling. Ensuring fonts and formats are consistent.
- CVs revamped.
-Letter writing. Crafting important letters to argue your case, make a complaint, secure a post or sponsorship.
- Author and artist support: helping with synopses, cover letters, short biographies, brochure text.ABOUT ME:
I've worked with words since I was 16 - and I'm not 16 any more! Certificate in Periodical Journalism from the University of the Arts (London College of Printing.) BA (Hons) degree in English Literature from Lancaster University. Based in Morecambe, Lancashire. Click the LinkedIn and Instagram icons for more.CLIENTS:
Longer-term clients: motorcycle adventurer, Gordon G May; Fiona Frank/Hannah Frank Art Sales, Katie Jenkins, latterly of flynnthedog, created Dog Hair Day shampoo, founded V2Pi, virtual assistant business; Frank Holmes Fine Decor, specialist heritage and Lincrusta decorating business.Some seek intermittent help: Royal Enfield UK; Lancaster & District Chamber of Commerce; John Elles, artist; James Mackie, musician and interiors specialist; Graham Lowe, artist. Others use me for affordable one-off projects.During Royal Enfield’s 120th Anniversary I worked for the brand manager and put together a small team of editors. We rewrote, edited and proofread around 100 heritage and technical stories for this international motorcycling company. These stories form a permanent archive and became four books.My journalism appeared in local and regional media across the UK and in magazines such as Period Living and Computer Music.TESTIMONIALS:
'As a small business looking to raise our profile, we have used Judith’s services several times to create cost-effective press releases highlighting special projects. We gave her notes and Judith did the rest. This resulted in a three page article in Cumbria Life. Judith also wrote an article for us for The Conservation and Heritage Journal for its Summer 2024 issue. Huge thanks, Judith!'
Frank and Amanda Holmes, Frank Holmes Fine Decor, Heysham.'Asking Judith Coyle to produce the regional publicity for my prize-winning debut novel, The Judas Case, was my best marketing move. She quickly understood what I wanted to achieve and asked carefully focused questions to emphasise the story of the book’s appeal and its road to publication. Judith then produced a PR kit that pushed all the right buttons for Cumbrian media and used her comprehensive list of contacts to ensure it reached the right people. Doors opened and coverage followed. I’ll definitely use her services again for the sequel.'
Nicholas Graham, Author, Cumbria.‘Judith Coyle does an excellent job and at very reasonable rates. She successfully publicized my first full-length novel, The Pukur, in local, regional and Asian-related media. I highly recommend her services.’
D K Powell, Author, Cumbria.'If you're looking to raise the profile of your business or a key project, then I highly recommend Judith Coyle. She can write news articles that draw the attention of readers, have you on a BBC Radio show within days, and give you loads of ideas about how to develop the PR for your business going forward. She has been an absolute pleasure to work with.'
Dr Sandra Wearden, Associate Member, Centre for Higher Education Research and Evaluation, Lancaster University.'I heartily recommend Judith Coyle if you need targeted local and regional PR. She crafted press releases for me for my debut novel, Keeper of Secrets, and knew exactly who to send them to. As a result, my book now has coverage across Lancashire and Cumbria and has been seen by thousands more potential buyers. And an extremely reasonable fee too.'
Sarah J Dodd, Author, Lancaster.‘That's amazing! You have written the Hannah Frank Art end-of-year newsletter saying exactly what I wanted to say but putting it in a much clearer form than I ever could have. Thank you.’
Fiona Frank, Director, Hannah Frank Art.'What your editing brings is creative flair. There is something unique about the way you treat my copy that is hard to find elsewhere. I would never have dared attempt The Bullet-In magazine without your support and guidance. Your persuasive copywriting and press releases have helped secure valuable media coverage for my 'Overland To' series of motorcycling travel books too.'
Gordon G May, Author/Adventurer, Cheshire.'Judith is a pleasure to work with. Her copy is excellent and gets results. Judith will always be my first choice for PR and copywriting.'
Katie Jenkins, Proprietor, Dog Hair Day, Lancashire.‘That’s terrific! Great piece of work, Judith.’ Dan Knowles, Director, Northern Reach, Lancaster.'Great work, Judith - you are the BEST! Thank you for your PR skills and brilliant copywriting.' Mark Gray, Producer, King Sound Studio, North Lancashire.PIC CREDITS: Lancaster view and profile pic - Judith Coyle; 'Dance', 1950, by Hannah Frank c/o Hannah Frank Art.
